EDUCATION
| Texas A&M University |
May 2013 |
Overall GPA: 3.553 |
| B.S. Agricultural Communications and Journalism |
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Major GPA: 4.000 |
WORK EXPERIENCE
| Marketing Director |
November 2016 − Present |
- Named company and products with fellow marketing consultant and developed branding
- Implemented and managed social media platforms, utilizing Facebook Insights, Twitter Analytics and Instagram Insights to drive up engagement
- Designed logo, product packaging, website and promotional materials
- Sourced vendors for promotional items, as well as printers for the product packaging
- Created new branding materials for affiliate companies, including logos and websites
- Utilized Google Analytics in setting up company's Google AdWords and Google Shopping accounts
- Managed a $50,000 (2017) marketing budget
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| Marketing Director |
June 2017 − Present |
- Developed and implemented marketing plans, campaigns and projects for the startup company and its affiliates
- Designed brochures, website, product packaging and other marketing related documents
- Sourced vendors for promo items and packaging printers
- Managed social media platforms, utilizing Facebook Insights, Twitter Analytics and Instagram Insights
- Utilized Google Analytics in managing company's Google AdWords account
- Managed one to three people, which varied by project
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| Marketing Manager |
June 2016 − June 2017 |
- Developed and implemented marketing plans, campaigns and projects for a startup wholesale fertilizer company that transitioned to a fertilizer amendment company
- Implemented a CRM system and oversaw the use by the sales team
- Managed and coordinated company participation in multiple trade shows per year, as well as community outreach events
- Created and developed community outreach program, directly managing relationships with nonprofit companies in California, North Carolina and Texas
- Managed $50,000 (2016) and $45,000 (2017) marketing budgets
- Implemented and managed company's five social media platforms
- Created company marketing materials, such as banners and brochures, as well as company advertisements for print and online viewing
- Managed company website and built new pages as needed, including company blog and "app"
- Wrote articles for monthly blog
- Developed email marketing campaigns, including a quarterly newsletter
- Managed one to two people, which varied by project
- Shot pictures and video that were used in promotional materials
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| Marketing & Event Coordinator |
April 2014 − June 2016 |
- Worked directly with the vice president in the organization of international networking conferences in Asia, Central America and Europe
- Researched venues and attractions for conferences held in Asia, Central America and Europe
- Created all conference related marketing materials, including: Banners, website, attendee's conference packages, sponsors packages, etc.
- Created marketing strategies and campaigns to further expand the network
- Redesigned the online bi-monthly newsletter to a HTML format
- Wrote and edited articles for the bi-monthly newsletter and quarterly news
- Redesigned the online bi-monthly newsletter to a HTML format
- Standardized all company's internal/external marketing material in adherence to the company's new brand guidelines
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| Executive/Marketing Assistant |
July 2013 − March 2014 |
- Wrote press releases for clients, such as barrel racers and a 501 (c)(3) foundation
- Created corporate advertisements for print in/on magazines, the Internet, billboards, newspapers and onsite
- Created entry forms for the largest barrel futurity in Texas that were seen online and in magazines
- Created print materials for a corporate event, such as banners, posters and press passes
- Assisted in corporate event planning
- Created marketing materials for the screening/release of films
- Managed social media platforms for clients, such as a 501 (c)(3) foundation and corporate event
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La Trattoria (out of business)
| Social Media Manager, Graphic & Web Designer |
May 2013 − June 2013 |
- Developed new logo and marketing materials in fall of 2012
- Created La Trattoria's new website and print materials with updated graphic design work
- Managed social media platforms, updated followers on specials, unexpected closings and more
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| Video Productions Intern |
February − March 2013 |
- Videoed horse, cattle and children events that were broadcast online and throughout Reliant Park
- Wrote and filmed Stampede TV segments that were broadcast online and throughout Reliant Park
- Assisted cameramen in the videoing of Lil' Rustlers Rodeo
- Gave technical direction for horse and cattle events while running the switchboard
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| Exhibit Intern |
March 2012 |
- Worked with children and adults in an interactive educational area teaching about agriculture
- Assisted with basic animal care in exhibits of pigs, sheep, and cattle, as well as the delivery of piglet
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| ALEC Department | Peer Advisor |
January 2013 − May 2013 |
- Assisted ALEC faculty members
- Helped students plan their future semester's schedules
- Answered questions regarding degree plans with current and potential students
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| Department of Recreational Sports | Intramural Official |
January 2013 − May 2013 |
- Refereed outdoor soccer matches
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| Assistant Secretary |
May 2005 − August 2009 |
- Assisted in filing, book keeping, payroll, electronic filing, answering of phones, and various other office duties
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SKILLS
Adobe Creative Cloud
- After Effects, Dreamweaver, Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro
AP Style
CSS, HTML
Email Marketing (MailChimp)
Google Adwords, Analytics
Microsoft Office
- Excel, Outlook, PowerPoint, Word
Photography
Social Media Marketing
- Instagram, Facebook, Google+, HootSuite, LinkedIn, Pinterest, Snapchat, Twitter, YouTube